Making a difference has never been so  


Our mission is simple: empower great causes and passionate people to unlock the power of Artificial Intelligence (AI). With AI training, change management, consulting, and tools - we'll support you to make a bigger difference than ever before.

Get 20% OFF AI training if you book it in prior to July 1st. Training dates flexible.
We're in!
What we do

Empower with AI

We support nonprofits and social impact agencies to learn, adopt and get the results they want using AI. Whether you're still trying to make sense of it all, looking to train your whole team, or need support to design and implement your AI strategy - we're here to help!

PLAI to Learn

We tailor workshops, training, experiential programs and coaching for you and your team. We make  learning simple, fun, engaging and powerful.

> Leadership
> Topic / Tool specific
> Team specific
> Bespoke packages

PLAI Strategy

We work with you to figure out what you need, where the biggest opportunities are, then help you make a plan that's easy to follow and really works.

> AI Readiness & Assessments
> AI Strategy
> AI Roadmap
> Design-led process

PLAI Responsibly

We make sure your whole team is using AI effectively, responsibly and ethically. It's about putting the right guidelines in place and getting everyone on board.

> Ethical AI framework
> Ethical AI playbook
> AI usage guidelines
> Team training

PLAI to Innovate

Drive innovation using AI by improving existing or creating new products, campaigns, workflows or initiatives with AI to stay ahead of the game.

> AI development
> Custom AI tools
> Innovation processes
> Opportunity scoping

How we work

Our approach

PLAI (pronounced 'play') stands for Purpose Led AI.
It's not just an acronym for what we do, its about how we do it:

Playful & Experiential

We use gamified learning to keep  everyone engaged. We use the best of neuroscience, AI and learning design to create engaging and powerful experiences.

People at the heart

We keep people at the heart of what we do, tailoring our solutions and programs to you and your needs. Because people drive change.

Purpose driven

We focus on the most simple and powerful AI solutions that help you live out your why. Because everything starts with purpose.

Design-led Transformation

We use a human-led transformation model and design thinking approach for helping you not only understand AI but develop strategies and tools that create sustainable change.

Human Centred AI

We take a Human-centred AI (HCAI) approach to AI development and implementation. We prioritise AI that enhances human capabilities, respects human dignity, and promotes social good.


We take ethical and responsible AI seriously in both how we design and use AI and how we support our clients. We are also a member of the advisory committee for Fundraising.AI

Trusted around the world

We're supporting a growing list of nonprofits and social impact agencies,
and have empowered than 4000 nonprofit leaders from 21 countries.

PLAI clients - Oxfam Logo
PLAI clients - Amref Health Africa
PLAI - Purpose Led AI has worked with the Cerebral Palsy Alliance
PLAI clients - SOS Children's villages
PLAI clients - SOS Children's villages
PLAI - Purpose Led AI has worked with the DTV Group
PLAI clients - Save the Children Logo
PLAI clients - MSF Logo
PLAI clients - WWF Logo
PLAI clients - Resource Alliance logo
PLAI clients - Unions 21
PLAI - Purpose Led AI has worked with STEPtember
What others are saying about us


Immensely helpful

"A clear, concise learning opportunity for those taking their first steps into the world of AI, wrapped around the imperative for a strong ethics framework so vital who work with purpose. A program that demystified technical terms to make it understandable and relatable, and provided tangible examples, which really helped to visualise how it could support me and my team. - thank you Kaz, immensely helpful!"

Game changing

"The strategic AI consulting provided by PLAI has been nothing short of game changing for our operations. Their tailored approach helped us navigate the complexities of AI adoption, save time and think differently. The PLAI to Learn sessions were particularly impactful, helping us feel more confident and less overwhelmed. Especially helping us choose and then learn the right AI tools for us - most of which we didn't know existed"

Turning point for us

"PLAI's AI leadership program was a critical turning point for us. It not only gave our leaders with the knowledge and skills to lead AI initiatives but also helped them be more confident and less fearful. The hands-on workshops were a breath of fresh air vs disengaging webinars. The small group coaching sessions helped turn our leaders turn into internal catalysers, passing the knowledge and skills onto their teams"

Nonprofit insight

"Working with PLAI has been a great experience for our organisation. They really do things differently. The team's understanding of nonprofits and our unique context was second to none. Their guidance was clear, accessible, and insightful, helping us to make AI an integral part of our mission. An dare I say it - the workshops were FUN!"


"The AI learning workshops have given our leaders the practical skills and tools they need to navigate the future of work and also support our team better. Their interactive format and simple approach meant we came into the program feeling scared and uncertain and left feeling supported and optimistic. Their expertise made all the difference"

Best choice we've made

"Partnering with PLAI to shape our AI strategy was a good choice right from the start. It felt like the team actually got us—they really took the time to understand our needs. The strategy sessions were really hands-on, which got our whole team involved. The process was simple and engaging. Best choice we've made!"

Want to know how AI can help you make an even bigger difference? Book a discovery call with our team today!
Let's PLAI!